The 3rd of 3 Treasure Chests of Digital Value that Senior Attorneys Present to Growing Law Firms: Website Good Will

Ep. 51 of the State of the Market for Law Firm Sales “In 11 Minutes” includes the following:

Topic 1: The Importance to Senior Attorneys of Website Good Will

As Poock explains, “[P]ost-2020, we need to recognize that we have now entered into . . . what we call the 3.0 Digital Era for the Legal Industry.”

 

In advance of selling a law firm, Poock recommends that Senior Attorney law firm owners update the content of their websites, starting with updating attorney bios, including pictures. Poock also suggests adding new content and removing stale content.

 

Topic 2: The Boost to Website Good Will that Senior Attorneys Present to Growing Law Firms 

As Poock explains, the bios of Senior Attorneys and additional attorneys from Senior Attorney-led firms, add to a Growing Law Firm’s credibility based upon the accomplishments, leadership roles, and digital content that those bios present to a Growing Law Firm’s website.

 

For those Senior Attorney-led firms that have invested in their websites for a number of years, their websites also present (1) Valuable Google Analytics data; and (2) Backlinks to articles authored by Senior Attorneys or that mention Senior Attorneys in local, national, and sometimes even international publications or other media outlets (egs. American Bar Association, local trial attorney association, local bar association, TV news, The Wall Street Journal, The New York Times, USA Today, etc.).

Buzzer Beater: The Value of Website Good Will When Selling a Law Firm

During the “Buzzer Beater” portion of Ep. 51, Poock points out the following boosts to a Growing Law Firm’s website that Senior Attorney-led firms present:

 

(1) Bios of Senior Attorneys and additional lawyers from Senior Attorney-led firms that include multiple accomplishments and add to the overall credibility of a Growing Law Firm;

 

(2) Google Analytics offered by Senior Attorney-led firms with mature websites;

 

(3) Backlinks to authoritative third-party websites; and

 

(4) 301 redirects with regard to popular website pages from a Senior Attorney-led firm’s website.